Logos

 What are logos? 

Logos are used as a stamp representative of a certain company, school, bands and artists. Logos are very important as they could end up everywhere, on hats, lampposts and maybe even on people's bodies as tattoos. Logos are ultimately used to promote public identification and recognition of bands/artists. 

 

Logos are used to sell merchandise; this can generate revenue for the artist/band as well as further market them as everyone with their logo on their t-shirt is effectively a walking billboard.  They can also be used as a unique selling point (USP) as well as demonstrating ideologies and/or beliefs. Logos can become cultural as some become more famous than the actual music. An example of this is the rolling stones, with they're very recognised and famous logo of the red lips, it would be said that more people have seen this logo then listened to the rolling stones music. 

There are 7 types of logos, these are:  

Abstract mark 

These types of logos are normally just an image that can be made up or like a real conventional item such as seen here with target. 

 

Mascot logo 

A mascot logo tends to be seen for things such as sports teams as they play under the almost play of their mascot such as the tiger below. 

 

Combination mark 

The combination mark combines the mascot logo and letter mark, as in this example below the crocodile is the mascot logo and the letter spelling ‘Lacoste’ adds to the whole image of the logo. 

 

Emblem logo 

The emblem logo is normally seen for things such as schools or universities, as it’s a combination of things that create an emblem, as seen below with the emblem of the brewery. 

 

Letter mark 

Letter mark uses letters in a non-standard way, that still makes sense but has been changed, an example below as seen with the NASA logo although the letter ‘A’ is not complete we can all identity it’s the letter A.

 

Pictorial mark 

This kind of logo we tend to see with more well-known brands/organisations as we can identify the image in its simplicity, normally seen with car brands such as BMW and as seen below with the playboy bunny representing the Playboy magazine and/or mansion. 

 

Wordmark 

Word park is just the business/group name with focus on making the font unique and recognisable as they try to keep it simple as well as attaching there image to the font an example of this is the Google log and below the canon logo. 

 

 

 

 

 

Above is the logo for a band called the Grateful Dead formed in 1965in California. Firstly, this logo successfully conveys they genre of music performed by the band, as their genre was blues rock, rock we can see this shown with the skull then offset by the simple but effective colour scheme putting a soft edge on the hard rock connotations suggesting a more blues like style. Secondly this logo on its own is a cool graphic for things such as merchandise, as it could easily be on a sticker or on hats as it almost has its own style attached to it that in some cases is sold separately to people not associated with the band. Finally, the big skull separated with the lightning bolt could represent the times as in the 1960’s with the rise of the hippies and conventional life this could be symbolic of the battle between two ways of life or potentially how the music will affect them. Below is an example of this bands merchandise, showing howt his logo has a look that could almost be a brand by itself. 

 

 

Below is my first attempt at designing a logo for the band I created, called the Petal Pistols, they are an all-female singing group that combined pop and hip-hop to create a missy Eliot type of sound with a modern sound as a group. 

 

I have used the first letter of each word of the band name, I then reversed the first ‘P’ to create a symmetrical look as well as demonstrating potential ideologies about modern society and how there are two sides as well as demonstrating the two sides of the music group being pop and hip-hop, Aswell as the juxtaposition between guns and flour petals. The two guns also represent the name of the band as their name contains the word ‘pistols’ Aswell as the petals present demonstrating the other side of the band name being ‘Petal’