When I presented my ideas to my group, I received feedback. This was to make sure that it followed the conventions of the genre as well as other aspects that need to be included. This was primarily to aid Anna who is in charge of the digipak in giving her ideas and inspiration to build off.
Below is a reminder of what my Digipak looks like:
Feedback:
As I used both photos and artwork on the digipak it doesn’t carry the same feel between the different aspects of the artwork. The idea of the digipak is to carry the same feel that also reflects the genre and feel of not only the album but also the band. It was also suggested that it was a little bit dark as the gloomy feel of the urban Streets and the smudged front cover. As the band is not only rock but also indie, with some elements of the chosen song being quite calm and more on the indie side. Therefore, it was suggested to be a little lighter.
The signatures on the back were enjoyed by all as this was put forward as a potential option for the real digipak. It not only suggests that it’s a band, but it also adds a personal feel that links to the culture of fans getting artists autographs. The spacing on the cover was good as well as the way that I incorporated the track list into the image, but I would have to change the font and the colour to white so that it would stand out and match with the signatures.
The album name and band name on the back cover was not needed and unnecessary as ultimately it takes up space. I also need to keep this information on the front all the same colour and font. If the front cover theme of an almost painting like graphic was the same as the other three panels of the artwork, then that would work much better, this is because the images feel like they are four separate images, but the theme of the urban setting works nicely. In some ways the artwork ties in very well as the way we shot the video at night then the night-time theme works well the problem is with the variety of the cover.
The choice to not put the band on the front cover in this case is a good choice as in this case we don’t know what the unique selling point is in terms of the band. Keeping the off the cover gives us options in the future as to how we further market the band as we can take it in many different directions.
If the colour palette was all the same throughout then the digipak would have worked very well as the theme and idea works well but the variety is too much for the digipak to work. Also, the city at night does not match with the theme of the band as it’s a little bit too arty for the real urban sound that The Sleeves carries.
My groups Concept designs:
Anna:
Florence:
Our concept digipaks as a group have both things in common and things not in common. We all decided to not reveal the band members, this adheres to the genre conventions of the indie/rock as the band is not about the band image and more about the music. Me and Florence both took advantage of the urban theme, Anna did to an extent take this theme on board as she used a concrete like theme on the artwork that gave it an urban and city feel.
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