Post Production: Making Of Social Media 1

 We divided up the tasks within post-production. Neave and I are in charge of the social media campaign in which we will use two platforms. I will be creating the Instagram campaign and Neave will be creating the Twitter campaign. In order to create a successful marketing campaign, I comprised previous research of other bands/artists in the same genre to see what they had posted on these same social media platforms.  

I then took this and created a timeline of nearly 40 posts following similar guidelines to those similar bands. This outlined how the Instagram campaign will pan out. The marketing campaign is also designed to introduce the band as this is their debut album and in order to create the star image as well as a devoted fan base therefore the campaign is not solely about selling the album there are other aspects to it such as marketing the band. 

Below is my timeline outlining the order of posts on ‘The Sleeves’ Instagram account before and after the album release: 

I then created the Instagram account for the Sleeves, I named it ‘TheSleevesoffical’. I then followed multiple accounts such as bands of the same genre, over time I will increase the number of followers in the same genre. It is important as the social algorithm will identify the target audience and could potentially suggest our account to those people who we are trying to market the album to. 

 

 

I then posted the first post as can be seen below. This post follows the timeline, with a group picture introducing the bands and announcing that they now have Instagram. This post is supposed to build awareness of the band's presence in a marketing sense. In caption then forebodes music in the future and could likely tempt people into following because they are interested on what they have to offer. The post is black and white and a little bit blurry, this is because we do not want to reveal too much as it may feel forced, we want to the social media to have a natural feel that will help build a connection between the audiences and the band members either as a group or an individual.