I looked at two different social media platforms for two different artists in the run up to their album releases and after to look at the social media marketing campaigns carried out for both of them. I used the band, The Killers and the one man band, Tame Impala. Both of these acts follow the Indie or Indie/rock just as the band my group and I are creating. This gives me an insight Into how acts in the same genre carry out social media marketing campaigns in order for me to take into the campaign for the band we are releasing.
Below is the Timeline of twitter posts on The Killers account around 2 months before their album Pressure machine, and for a short period after the release.
Below, is the second social media campaign that I tracked. The act Is Tame Impala and I track their instagram account in the time leading up to and after the album release.
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